HI, I’MTOBIAS.

I've spent 20 years building brands, digital products and physical spaces, much of it running my own agencies. What keeps me interested is getting dropped into industries I know little about. Parking. Hydrofoils. Chicken. Legal tech. Hotels. Learning how something works, then figuring out how to make people understand it and want it.

I make things simple and clear without making them cold. I'm always after the human nerve, the part that makes someone connect with a brand instead of just using it, and that's harder to fake as the world turns machine-made.

I work across brand, digital and physical, and I've stayed technical. I started as a developer and never quite left, which helps me design for what will actually get made, not what looks good in a deck.

I still design, hands on. I've led teams and worked closely with clients for most of my career, and my job is to build the trust that turns a decent brief into something nobody expected.

Complex things that need someone to make them clear. New categories. Technology that's real but hasn't found its words yet. The shape varies. A project, a longer engagement, a seat on a team. Give me the difficult problem over the easy brief.